Hotel Market Study
Summary
Amarillo is getting a new AI data center, and the city has launched a webpage to share details. This development could bring new jobs and boost the local economy.
At a glance
- Total mentions
- 33
- Last 30 days
- 0
Rising — discussed at 4 meetings since Aug 13, 2026, up from 0 in the two months before.
Impact analysis
The study provides data to guide future investment decisions in the district.
Local developers and the city's tourism economy.
Subcontractors, suppliers, and potentially the city if projects are not completed or are plagued by financial issues.
Mentions & discussions (40)
Center City Tax Increment Reinvestment Zone #1 Board of Directors - Sep 10, 2026
The board reviewed a study on the local hotel market to see what kind of growth makes sense for the area.
South Gateway Tax Increment Reinvestment Zone #3 Board of Directors - Sep 3, 2026
The board is reviewing last year's spending and setting the budget for next year. This ensures that tax dollars collected in the district are being used correctly for local improvements.
Amarillo Economic Development Corporation Board of Directors - Aug 20, 2026
The board is looking at three new business prospects in crop production, manufacturing, and information technology. These projects could bring new jobs and investment to the Amarillo area.
East Gateway Tax Increment Reinvestment Zone #2 Board of Directors - Aug 20, 2026
The city is looking into expanding the East Gateway TIRZ #2. This could bring more investment and infrastructure upgrades to a larger part of the area.
Amarillo Economic Development Corporation meets on fiscal year 2025 audit, budget
The Amarillo Economic Development Corporation Board of Directors is set to meet at 9 a.m. on Thursday to review the fiscal year 2025-2026 audit and the proposed fiscal year 2026-2027 budget, among other items.
Amarillo Economic Development Corporation, Original Composites & Fiberglass to celebrate $10 million investment
The Amarillo Economic Development Corporation joined Original Composites & Fiberglass on Aug. 13 for a ceremony to celebrate an investment in the company's longtime Amarillo manufacturing facility.
Tyson Foods to restructure beef operations, ramp up second shift in Amarillo
AMARILLO, Texas (KAMR/KCIT) — Today, Tyson Foods announced changes to its beef operations, including ending operations at facilities as the company works to create a more efficient network during an ongoing cattle shortage. The strategic plan will fo...
Second shift returning to Tyson plant
The production line at a Tyson Foods plant. (Photo courtesy of Tyson Foods) " data-large-file="https://i0.wp.com/amarillotribune.org/wp-content/uploads/2025/11/TysonFoods_MediaPhotos_Facility_ProductionLine-scaled.png?fit=780%2C585&ssl=1" /> Tyson Fo...
In Brief: August 14, 2026
The project is expected to create up to 165 full-time positions with an average annual salary of at least $70,000. The post In Brief: August 14, 2026 appeared first on Amarillo Tribune.
Center City Tax Increment Reinvestment Zone #1 Board of Directors - Aug 13, 2026
The board is reviewing the financial health and future spending plans for the Center City district. This ensures that tax money collected in the area is being used effectively for local improvements.
Tyson closing other plants but keeping Amarillo operation amid severe cattle shortage
Tyson closing other plants but keeping Amarillo operation amid severe cattle shortage KVII
Herring Hotel revitalization underway
The Herring Hotel is one of the oldest and most historic buildings in downtown Amarillo, and community members gathered to see what its future holds.
Herring Hotel renovation project partners host celebration of downtown hotel’s 100th anniversary
The Herring Hotel renovation project partners hosted a kickoff event on July 30, 2026 to present their renovation plans and celebrate the hotel’s 100th anniversary. (Amarillo Tribune photo/ Phoebe Terry) " data-large-file="https://i0.wp.com/ama...
Herring Hotel renovation: $100M project kicks off in downtown Amarillo
Herring Hotel renovation: $100M project kicks off in downtown Amarillo KFDA | NewsChannel 10 | Amarillo Texas
Construction underway for aircraft painting hangar in Amarillo
Construction is underway for the new 79,000 square-foot hangar located at Amarillo International Airport for International Aerospace Coatings.
Amarillo City Council - Jun 9, 2026
The city is updating its downtown development plan to ensure the Tax Increment Reinvestment Zone continues to effectively spur growth and infrastructure improvements.
Amarillo Hospital District Board of Managers - May 12, 2026
The board reviewed how the hospital's investments have performed over the past quarter. This impacts the overall financial health and resources available for hospital operations and services.
Amarillo Hospital District Finance Committee - May 11, 2026
Discussions focused on updating the LPPF assessment base using current data and adjusting payments for fiscal year 2026. This fund is vital for healthcare provider reimbursements.
South Gateway Tax Increment Reinvestment Zone #3 Board of Directors - Apr 23, 2026
The board reviewed the financial projections for TIRZ #3 and received updates on current and upcoming development projects. This ensures transparency and strategic planning for the zone's economic activities.
Amarillo Convention and Visitors Bureau - Apr 22, 2026
The board discussed upcoming plans for the TX Route 66 Festival. This event is a key driver for tourism and local economic activity related to the historic highway.
Amarillo Economic Development Corporation Board of Directors - Apr 16, 2026
The board reviewed how well Sharpened Iron Studios, LLC, is meeting the terms of their incentive agreement. These agreements often involve job creation or investment goals.
Center City Tax Increment Reinvestment Zone #1 Board of Directors - Apr 15, 2026
The board discussed updating key planning documents for the TIRZ and downtown area. This indicates a focus on long-term strategic development and revitalization.
Amarillo Convention and Visitors Bureau - Mar 25, 2026
The board adopted a 10-year plan to boost Amarillo's tourism and visitor economy. This aims to attract more visitors, create economic opportunities, and enhance the city's profile.
Amarillo Convention and Visitors Bureau - Feb 27, 2026
The board is also looking ahead by discussing a strategic plan for its own operations over the next 1-3 years. This internal planning aims to ensure the bureau effectively manages its resources and pursues its goals.
East Gateway Tax Increment Reinvestment Zone #2 Board of Directors - Feb 25, 2026
The board is considering expanding the East Gateway TIRZ to attract more development and investment. This could lead to more jobs and improved infrastructure in the area.
Metro sees huge moving boom as data center slated to bring thousands of jobs
Metro sees huge moving boom as data center slated to bring thousands of jobs New York Post
Amarillo Economic Development Corporation Board of Directors - Feb 17, 2026
The board is actively searching for a new President and CEO, a critical role for guiding Amarillo's economic development strategies. The executive session focused on evaluating candidates and defining the position's duties.
Center City Tax Increment Reinvestment Zone #1 Board of Directors - Feb 12, 2026
The board is looking at how to update plans for downtown's future development and how to pay for it. This could shape what businesses and projects come to the area.
City Council (Regular) - Feb 10, 2026
A local contractor expressed strong reservations about developer Todd Harmon's involvement in the Herring Hotel rebuild, citing a history of unpaid debts, uncompleted projects, and legal issues.
Amarillo Hospital District Board of Managers - Feb 10, 2026
A local contractor raised serious concerns about a developer, Todd Harmon, regarding unfinished projects, unpaid debts, and potential legal issues, urging the board not to proceed with him for the Herring Hotel rebuild.
Center City Tax Increment Reinvestment Zone #1 Board of Directors - Feb 5, 2026
The board discussed potentially offering financial incentives to a hospitality business prospect. This could attract new businesses and jobs to the area, but also involves using public funds.
Amarillo Convention and Visitors Bureau - Jan 28, 2026
The CVB is planning a workshop to gather input for a new Tourism Master Plan. This plan will guide the city's tourism strategy for the next decade, focusing on investment, marketing, and infrastructure.
HEB Expansion Could Hit Amarillo Next
HEB Expansion Could Hit Amarillo Next Amarillo Country Radio
Tirz 1 Meeting - Jan 5, 2026
Public comment suggested modifying the tax increment reimbursement agreement for the Herring Hotel, proposing a 'stepped' percentage rather than 100% reimbursement. The argument was that if the hotel is highly successful, it may not require full reimbursement, and those funds could be used for other community needs.
Center City Tax Increment Reinvestment Zone #1 Board of Directors - Jan 5, 2026
The board will decide whether to fund a study to assess the downtown hotel market. This information is crucial for understanding the potential success of new hotel developments.
City of Amarillo launches webpage about new AI data center coming to panhandle
City of Amarillo launches webpage about new AI data center coming to panhandle KVII
Watch: World's largest AI data center big topic of Amarillo City Council meeting
Watch: World's largest AI data center big topic of Amarillo City Council meeting KVII
Amarillo city officials issue $253 million building permit for beef plant
Amarillo city officials issue $253 million building permit for beef plant NewsChannel 10
Amarillo City Council approves funds, tax breaks for $27M aerospace expansion
Amarillo City Council approves funds, tax breaks for $27M aerospace expansion NewsChannel 10
Inside Amarillo, Texas’ Economic Development Deals: How the City Awards Business Subsidies
Inside Amarillo, Texas’ Economic Development Deals: How the City Awards Business Subsidies Good Jobs First
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